Wilsonart Partners with MainStreet America, Revolutionizing Home Improvement Shopping Experience

Houston-Based Home Improvement Theme Park Celebrates Grand Opening Week

TEMPLE, Texas (February 4, 2013) – Texas-based Wilsonart announced today its partnership with the first-of-its-kind home improvement theme park, MainStreet America in Houston. Celebrating its grand opening week February 2-9, the 14-acre park aspires to educate and empower visitors to “move their home projects from inspiration to action,” and features the latest home improvement and product education, shopping experience and entertainment. Wilsonart® HD® High Definition® Laminate and Solid Surface products are featured in the Cape Pointe, Casa Lana, Centennial and Wakefield showcase homes.

The Wilsonart HD Laminate designs being featured at MainStreet America, such as Golden Travertine and Salentina Rosso, have the look and feel of natural stone, with the affordability, functionality and durability modern families desire when remodeling their kitchens and other home spaces. Similarly, Wilsonart® Solid Surface is made to withstand the fast-paced, high-impact lifestyle which has become the norm in today’s family home. MainStreet America’s inclusion of these next-gen products in its showcase homes stand as a testament to Wilsonart’s role in the industry and local community.

“Wilsonart jumped at the opportunity to work with MainStreet America,” said Kathy Calhoun, Marketing Manager, Laminate & Solid Surface, Wilsonart. “The whole concept of a theme park where visitors can not only see, feel and visualize their own homes with our product in it, but also locate specific product information on the spot is so innovative and forward-thinking. We always strive to look to the future for our customers, so we’re thrilled to be partnering with a like-minded entity.”

According to the Hanley Wood Market Intelligence July 2012 Residential Remodeling Index Report, MainStreet America is making its debut at the slow beginning of a long expansion for remodeling. Virtually every market in the U.S. is expected to see growth in 2013; in fact, the Houston-Sugar Land-Baytown area has been forecasted as the #1 best market for remodeling over the next 12 months.

The theme park showcases homes that range in size, styles and architecture. From Old World Mediterranean to Contemporary Modern, these model homes are not only beautiful, but are designed to operate as retail furniture showrooms. For the first time, consumers will be able shop for home furnishings within the full context of a completely decorated and functional home. Visitors can embark on a self-guided tour of each home using a hand-held device with state-of-the-art scanning technology, participate in a how-to workshop or enjoy one of the many planned family and seasonal events.

To learn more about Wilsonart and its products visit www.Wilsonart.com.
 

About Wilsonart

Wilsonart LLC is one of the world’s leading manufacturers and distributors of high pressure laminates and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart, Resopal, Polyrey and Arborite brands and has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining the laminate surface through improved performance and aesthetics. For more information, visit www.WilsonartFuture.com/AboutUs or connect with us on Facebook andTwitter.

Published at: 02-04-2013