Take a fresh look at Wilsonart

Shildon, United Kingdom (March 12, 2015) – With laminate enjoying a welcome revival in kitchen and bathroom work surfaces, there couldn't be a better time for independent retailers to take a fresh look at Wilsonart.

Over the past 15 years, the County Durham based manufacturer has established itself as one of the UK's leading worktop manufacturers, producing a mind blowing 66 miles of them on average every single week. Building on their success with a strengthened internal team and millions invested in state-of-the-art equipment, they are increasing their focus on the independent market with some exciting plans.

Firstly, the company's Synergii range of designer laminates is getting an injection of new, on-trend decors including square-edged options, supported by sample displays, swatch books and product brochures that have a very unique look. Gemma Barratt, Product Manager at Wilsonart explains the brand's new creative direction;

"In a market where to some degree our core product is a commodity, it's important to differentiate ourselves and to give kitchen and bathroom designers more reasons to want to work with us and use our products. We think that our striking new look, which uses dynamic patterns in stunning colour palettes, reflects our forward-thinking approach and reinforces our understanding and appreciation of design, colour and texture - all crucial elements of a great work surface”.

Graeme Young, Sales Director at Wilsonart promises this is just the start of a whole programme of innovations and developments that he and his team have in store for their showroom customers for 2015;

"The entire company is feeling excited about the year ahead and is focused on delivering not just exceptional product but the service, training and sales tools that we know add value to our independent customers. In addition to Synergii, also in the pipeline is our unique Aeon range - a brand new collection of high performance laminates that are 3-5x more resistant to scratches than standard decors. Available exclusively from Wilsonart, Aeon gives us a fantastic USP to pass on to our customers".

A UK-wide distribution network is growing across the UK to ensure retail showrooms can access Wilsonart stock and displays quickly and easily. For more information go to wilsonart.co.uk or call 01388 774661.

For more information or images:

Please contact Donna Brown or Surrey Rogers



Tel: 01449 765720


Wilsonart UK is part of Wilsonart in the US, founded in 1956, which also owns well-known brands Resopal and Polyrey. Their laminate and solid surface production facility in Shildon, County Durham spans 23 acres and outputs on average 30,000 worktops every week.

Published at: 03-12-2015