New Easy-to-Install Collection Features Classic Subway Looks and Geometric Designs
TEMPLE, TX (April 2, 2019) – The backsplash has been an important design element of any kitchen for decades. In addition to complementing the countertops, backsplashes protect work areas and provide a focal point for a kitchen’s design. According to Houzz 2019 U.S. Kitchen Trends Study, nearly nine in 10 renovating homeowners (87%) install a new backsplash as part of their kitchen upgrade. While ceramic or porcelain tiles continue to be popular choices, both materials are installation-intensive. Wilsonart introduces the Wilsonart® Backsplash, an acrylic collection featuring a mixture of on-trend, artistic and traditional brick patterns with an installation process that is so easy and quick, it is sure to delight DIYers and professional installers alike.
“Refreshing the backsplash is a great way to update a kitchen’s design without undertaking an entire remodel,” said Andrea Flint, Sr. Product Designer at Wilsonart. “Our new Backsplashes can be easily installed with Silicone directly over drywall, painted or unpainted walls. It can be used as a creative feature wall even extending from countertops all the way to the ceiling. It’s a great DIY project for weekend warriors.”
According to Houzz, white and grey appear on half of all upgraded backsplashes and walls, and the brick pattern (also known as subway) is still the most popular pick with 54 percent of homeowners choosing it. Wilsonart’s new Backsplash Collection incorporates both popular colors within each of six new designs. From the abstract, geometric Star pattern to the clean, classic look of two Subway tiles, the Backsplash Collection’s designs are fresh and timeless. Ideal for standard backsplashes that extend up to 18-inches from the work area to the cabinets, Wilsonart Backsplash can also be used to create an accent wall behind the increasingly popular floating shelves. While no special tools are required, Wilsonart Backsplashes are not suitable for installation behind gas cooktops or gas slide-in ranges. The Collection includes:
Star – a medium-scale dark grey design with a white abstract geometric star pattern.
Maltese Grey – a medium-scale mosaic pattern in shades of grey on a white background.
Maltese Ochre – a medium-scale mosaic pattern with pops of yellow and on-trend grey on a white background.
Metro White – a large-scale white subway tile design.
Metro Grey – a large-scale mid-tone grey subway tile design.
Geometry – a large-scale white design with grey hexagon geometric pattern.
See all the possibilities come together on the Wilsonart Visualizer at www.wilsonart.com/visualizer. Wilsonart Backsplash can be found at kitchen and bath dealers and local fabricators nationwide.
Wilsonart, a world leading engineered surfaces company, is driven by a mission to create surfaces people love, with service you can count on, delivered by people who care. The company manufactures and distributes High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and other engineered surface options for use in the office, education, healthcare, residential, hospitality and retail markets. Operating under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard®, Shore®, Mermaid®, Ralph Wilson®, KML® and Durcon® brands, the company continuously redefines decorative surfaces through improved performance and aesthetics. For more information, visit www.wilsonart.com or connect with us on Facebook, Houzz, Pinterest, Instagram, Twitter, LinkedIn and YouTube. For more information visit. www.wilsonart.com or call 1-800-433-3222 to speak to a Wilsonart representative.